Primax Corporate Website

Client: Primax (in-house work as part of the Velera marketing team)
Industry: Financial Services
Materials: Website Redesign as part of a rebrand
Role: Creative Direction, Design Strategy, Project Management
Design Story:
Primax, part of the Velera family of brands, underwent a rebrand to evolve positioning, messaging architecture, look and feel, and experience. The strategic redesign of the Primax website focused on transforming payments from a service into a driver of growth, impact, and performance. The new experience helps community banks connect their goals to measurable outcomes through a clear, customer-centric ecosystem of solutions.

Key Highlights

• Reframed messaging around outcomes, priorities, and solutions.

• Simplified navigation with intuitive user journeys.

• Elevated the Primax ecosystem story across payments, data, risk, and advisory services.

• Aligned content to the Unleashed Progress brand platform.

• Strengthened SEO/AEO and discoverability through optimized content and site architecture.

• Positioned Primax as a trusted growth partner for community banks.

Outcome: A modern digital experience that better communicates value, differentiates the brand, and helps banks turn ambition into action.