Velera Corporate Website

Client: Velera (in-house work as part of the marketing team)
Industry: Financial Services
Materials: Website Redesign
Role: Creative Direction, Design Strategy, Project Management
Design Story:
Following the merger of PSCU and Co-op Solutions, Velera required a new corporate website to reflect its unified brand and support strategic marketing goals: demand generation, brand awareness, and thought leadership promotion. As initative lead, I directed a cross-functional team of UX designers, content developers, and software engineers to deliver a clean, modern, user-first experience that highlights Velera’s best-in-class financial solutions.

Key Highlights:

• Streamlined homepage that guides target audiences to high-value content

• Curated Insights section featuring blogs, videos, white papers, and case studies

• Refreshed visual identity aligned with brand growth and positioning

• Scalable design system enabling future development and site expansion